Rochester Magnet stocks and custom-converts flexible magnets for signage, labeling, displays, packaging, industrial use, and more. All of our flexible magnetic materials are 100% American-made and available in both ready-to-ship and custom configurations.
Browse our full product lineup to find the right fit for your application.
Narrow-width magnets (3″ or less) available as individual cut pieces or on rolls. Ideal for shelf labeling, warehouse identification, C-channel profiles, and edge-mounting applications. Choose from standard or high energy grades, with options for adhesive backing, vinyl lamination, or plain material
Available in widths up to 48″ and supplied on rolls or as cut sheets. Sheet magnets work well for vehicle signage, point-of-sale displays, menu boards, and promotional materials. Compatible with offset, screen, inkjet, and digital printing processes.
A lightweight, non-magnetic surface material that attracts and holds flexible magnets. Apply RubberSteel® to plastic, wood, glass, or other non-ferrous surfaces using pressure-sensitive adhesive or epoxy. Available in standard sizes for quick shipping, or custom-cut to your specifications.
Simply complete and submit the online form below and we’ll review your specs and contact you with any questions.
Flexible magnets are made from a blend of ferrite powder and a rubber polymer binder. This combination creates a magnet that can be bent, twisted, rolled, and cut without cracking or losing magnetic strength. Unlike rigid ceramic or rare earth magnets, a flexible magnet conforms to curved and irregular surfaces, making it suitable for applications where a hard magnet simply won’t work.
The manufacturing process uses extrusion or calendaring to form the material into strips, sheets, or custom profiles. One side is magnetized (typically in alternating north-south pole patterns), while the other side can be left plain, laminated with vinyl, or coated with adhesive for peel-and-stick installation.
Flexible magnets produce a low- to medium-strength pull force, which is a good option for holding lightweight materials against ferrous metal surfaces. They won’t chip, shatter, or corrode, and they maintain their magnetic properties over years of repeated use.
Flexible magnetic strips and sheets are used across a wide range of industries. Here are some of the most common ways our customers put them to work:
Retailers use flexible magnets to create interchangeable point-of-sale signage, price tags, and promotional graphics. Because the magnets attach and release cleanly, store teams can swap out seasonal displays and pricing updates in seconds. Rubber magnetic strips work especially well in channel-mount label holders on shelving and gondola systems.
Warehouse teams rely on strong, flexible magnetic strips to label racking, bins, and shelving. C-channel magnetic profiles hold printed label inserts and can be repositioned as inventory layouts change, eliminating the need for adhesive labels that leave residue or lose their grip.
Flexible magnetic sheets are a staple in the sign industry. They can be printed with full-color graphics and applied directly to vehicle doors, metal panels, and ferrous display surfaces. Because they’re removable and reusable, magnetic vehicle signs are a cost-effective option for businesses that need temporary or rotating branding.
On the factory floor, flexible magnets serve as tool holders, equipment labels, safety signage mounts, and fixture components. Strong flexible magnets in high-energy grades can hold heavier items and perform reliably in moderate-temperature environments up to 160°F (or 175°F for high-modulus formulations).
Selecting the right flexible magnet starts with understanding your application requirements. Here’s a step-by-step approach:
Not sure where to start? Our magnet specialists match materials to applications every day. Contact us for a recommendation or request a quote.
Buyers sometimes wonder whether they need a flexible magnet or a rare earth (neodymium) magnet. The right choice depends entirely on the demands of the application.
In many cases, the two types complement each other. A product might use neodymium magnets for a secure closure mechanism and flexible magnet material for a repositionable label or sign panel. Rochester Magnet supplies both, so our team can help you determine the right combination for your project.
Rochester Magnet operates as a converter, meaning we take raw flexible magnet material and transform it to your specifications. Our in-house converting equipment supports:
We handle everything from short-run prototyping to large-volume production. Low minimum order quantities mean you don’t have to commit to a truckload to get competitive pricing. Our typical turnaround is fast, and we stock many popular configurations for same-day or next-day shipping.
Under normal conditions, flexible magnets retain their magnetic properties indefinitely. They resist demagnetization from everyday handling, and because the ferrite particles are bonded within the rubber matrix, they won’t corrode or degrade with exposure to moisture. Avoid prolonged exposure to temperatures above the rated maximum (160°F for standard binder, 175°F for high modulus) to ensure long-term performance.
Yes. Flexible magnets hold up well in outdoor environments when paired with a UV-resistant vinyl lamination. Vehicle magnets, outdoor signage, and construction-site labeling are all common outdoor uses. For best results, clean the mounting surface regularly and remove the magnet periodically to prevent moisture from becoming trapped underneath.
Standard binder flexible magnets are rated for continuous use up to 160°F (70°C). High modulus formulations extend that limit to 175°F. For applications above these thresholds, contact our team to discuss alternative materials such as Nitrile Butile bonded magnets, which offer improved chemical and temperature resistance.
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