Flexible Magnetic Strip: Rolls, Cut Pieces, and Custom Configurations

Shop Flexible Magnetic Strip by Type

Rochester Magnet converts flexible magnetic strip to your specifications, from narrow shelf-label strips to adhesive-backed rolls for signage and assembly. All material is American-made and available as cut pieces or on rolls, plain or adhesive-backed, in standard and high-energy grades.

Plain Flexible Magnetic Strip

Uncoated flexible magnetic strip for direct application to ferrous surfaces and magnet-to-magnet uses. Available in widths of 3″ or less, as individual cut pieces or on continuous rolls. Standard and high-energy formulations.

Adhesive Magnetic Strip

Flexible magnetic strip with pressure-sensitive adhesive backing for bonding to non-ferrous surfaces like wood, plastic, glass, and paper. Choose from rubber- or acrylic-based adhesives, matched to your surface and environment.

Magnetic Strip Rolls

Continuous magnetic strip on rolls for high-volume and automated applications. Available scored for easy tear-off separation or plain for cutting to length in your process. Custom roll lengths are produced to your run size.

Vinyl-Faced and Matched-Pole Strip

Vinyl-laminated strip for printing or writing, and matched-pole strip for face-to-face magnetic bonding. Both available in custom widths and adhesive options.

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    Flexible magnetic strip rolls with adhesive backing and cut pieces

    What Is Flexible Magnetic Strip?

    Flexible magnetic strip is a narrow-width flexible magnet material, generally 3″ wide or less, made from ferrite powder bonded in a rubber polymer. The rubber binder lets the strip bend, twist, roll, and cut without cracking or losing magnetic strength, which makes it ideal for applications where a rigid magnet wouldn’t fit or survive. One face of the strip is magnetized, typically in an alternating multipole pattern, while the other face can be left plain, laminated with vinyl, or coated with pressure-sensitive adhesive for peel-and-stick installation.

    Because it ships on rolls and cuts easily, flexible magnetic strip works well for both manual and automated production. Manufacturers integrate magnetic tape strips into assembly lines, while smaller operations cut pieces by hand for signage, labeling, and craft applications.

    Product Features and Material Flexibility

    Flexible magnetic strip combines several characteristics that make it adaptable across uses:

    • Bendable and Cuttable: The rubber-ferrite composition allows the strip to wrap around curved surfaces and be cut with scissors or a blade without damage.
    • Wide Thickness Range: Standard thicknesses run from 0.015″ to 0.120″.
    • Standard and High-Energy Grades: High-energy formulations use a denser ferrite blend to increase pull force at the same thickness.
    • Corrosion-Free: The ferrite-and-rubber composition won’t rust or corrode, so strips hold up to moisture and humidity.
    • Stable Magnetism: Flexible magnetic strip retains its magnetic properties indefinitely under normal conditions and resists demagnetization from routine handling.
    • Multiple Surface Finishes: Plain, vinyl-faced, or adhesive-backed, depending on the application.
    Flexible magnetic strip used for retail shelf edge labeling

    Adhesive-Backed Magnetic Strip Applications

    Adhesive magnetic strip extends the material’s usefulness to surfaces magnets can’t normally hold, such as wood, plastic, acrylic, glass, and paperboard. Pressure-sensitive adhesive bonds the strip to the non-ferrous surface, turning it into a magnetic mounting point.

    Common adhesive magnetic strip uses include mounting signage to walls and fixtures that aren’t steel, creating magnetic closures on packaging, attaching displays and point-of-purchase materials to plastic housings, building magnetic-receptive zones on otherwise non-magnetic products, and craft and hobby applications, such as magnetic photo frames and organizational boards.

    Adhesive selection is important to get right:

    • Rubber-Based Adhesives generally remove more easily and are better suited for short-term applications.
    • Acrylic-Based Adhesives form stronger, long-term bonds and resist UV, temperature, and moisture better.
    • High-Bond Adhesives handle demanding environments and difficult-to-bond surfaces.

    If your application requires clean removal or a permanent bond, let our team know so we can match the adhesive to the surface and use case.

    Industrial and Commercial Use Cases

    Flexible magnetic strips are used across industries wherever a thin, repositionable magnetic hold is useful. Here are just a few of the ways we see businesses put it to work.

    Retail and Point of Sale

    Retailers use flexible magnetic strips for shelf-edge labeling, channel-mount label holders, and quick signage attachment on metal fixtures. The strip lets merchandising teams update pricing and promotions without adhesive residue or fastener holes, and it sits flush against shelving for a clean appearance.

    Warehousing and Distribution

    Warehouse teams label racking, bins, and shelving with industrial magnetic strips that reposition as inventory layouts change. Magnetic label holders eliminate the residue and lost grip of adhesive labels, and they stand up to repeated relabeling.

    Signage and Display

    Sign makers and display producers attach graphics to metal panels, build channel letter guides, and create repositionable signage with flexible magnetic strips. Adhesive-backed strip mounts signage to non-ferrous display surfaces.

    Manufacturing and Assembly

    On production lines, manufacturers integrate magnetic tape strips into products as closures, gaskets, sensor components, and holding elements. Scored rolls support automated dispensing, while custom magnetic strips match exact production specifications.

    Organizational Systems

    Offices, schools, and workshops use flexible magnetic strips for tool organization, document holding, whiteboards, and labeling systems. The strip turns any steel surface into an organized, reconfigurable workspace.

    Crafts and Custom Projects

    Hobbyists and makers use adhesive magnetic strips for magnetic photo displays, handmade signs, refrigerator magnets, and countless DIY projects that require a thin, easy-to-cut magnet.

    Custom Sizing and Strength Options

    Rochester Magnet’s in-house converting capability means flexible magnetic strip can be customized to your requirements rather than pulled from a fixed catalog.

    Customization options include:

    • Width: Slit to your specified width, from 3/8″ up to 3″ for strip applications.
    • Thickness: From 0.015″ to 0.120″, balancing holding strength against flexibility and cost.
    • Cut Pieces or Scored Rolls: Order pre-cut to length, or on rolls scored for snap-apart separation in your process.
    • Surface Finish: Plain magnetic face, vinyl lamination for printing or writing, or colored vinyl.
    • Magnet Strength and Energy: Standard or high-energy grade to match the holding force your application requires.
    • Pole Alignment: Standard multipole one-face magnetization, or matched-pole configuration for face-to-face bonding.

    Whether you need a short prototype run or trailer-load production volumes, our converting equipment handles both.

    Flexible magnetic strip used for warehouse bin and racking labeling

    Indoor and Outdoor Applications

    From climate-controlled stockrooms to sun-exposed storefronts, flexible magnetic strip holds up across a wide range of conditions. The environment where you’ll use it determines the grade and adhesive that best fit the job.

    Indoor applications (retail labeling, office organization, signage on interior fixtures) use standard strip and adhesives without special considerations. The material’s corrosion resistance and stable magnetism keep it reliable over years of indoor use.

    Outdoor applications (exterior signage, vehicle-adjacent mounting, equipment labeling) call for attention to temperature and UV exposure. Standard flexible magnetic strip operates continuously up to 160°F. For strip exposed to sunlight, vinyl-faced material with UV-resistant lamination protects against fading and surface degradation. Acrylic adhesives outperform rubber adhesives in outdoor and high-moisture conditions.

    If your application spans both environments or involves temperature extremes, share the details with our team so we can specify the right material and adhesive.

    Cut pieces of flexible magnetic strip for custom projects

    Why Choose Flexible Magnetic Strip?

    Flexible magnetic strip offers practical advantages over rigid magnets and mechanical fasteners:

    • Repositionable Without Residue: The strip attaches and releases cleanly from steel surfaces, so labels and signage update without leaving holes, adhesive, or marks.
    • Economical for Linear Applications: For edge labeling, channel mounting, and continuous-run uses, strip costs less than discrete magnets and installs faster.
    • Conformable to Curves and Irregular Surfaces: The flexible composition wraps surfaces that rigid magnets can’t, opening up applications a hard magnet would rule out.
    • Easy to Cut and Customize: Strip cuts to length with simple tools, and our converting capability handles precise widths, scoring, and adhesive options for production needs.
    • Durable and Corrosion-Free: The strip resists moisture, maintains its magnetism over time, and withstands repeated use in demanding commercial and industrial settings.

    Order Flexible Magnetic Strip Today

    Whether you need a stock magnetic strip roll shipped today or custom magnetic strips converted to exact specifications, Rochester Magnet has the products and converting capability to support your project. Our team will help you specify width, thickness, adhesive, and strength for your application.

    Frequently Asked Questions About Flexible Magnetic Strip

    The terms are often used interchangeably, but “magnetic tape strips” usually refer to adhesive-backed flexible magnetic strip sold on rolls, similar in form to a roll of tape. Plain flexible magnetic strip without adhesive is also available. Both are the same base material; the distinction is the adhesive backing and roll format. When ordering, specify whether you need adhesive backing and whether you want cut pieces or a continuous roll.
    Holding strength depends on thickness, grade, the amount of contact surface, and the steel it attaches to. As a general guide, standard-grade strip provides a light hold suited to paper, labels, and lightweight signage, while high-energy grade and thicker material hold heavier items. Pull strength also drops sharply with any air gap, so a clean, direct contact surface maximizes hold. For a specific weight requirement, share the details, and our team will recommend a grade and thickness.
    No. Cutting the strip does not reduce the magnetic strength of the remaining material; each piece retains the same pull force per unit of contact area as the original. Cutting only reduces total holding force in proportion to the surface area removed, since a shorter piece has less contact with the steel surface.

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