Rochester Magnet produces custom real estate magnets to keep your name, photo, and contact information in front of clients long after the first conversation. Whether you’re stocking up for an open house, preparing closing gifts, or building out a direct mail campaign, our products combine practical everyday utility with professional branding that works for you.
Compact, full-color magnets featuring your photo, brokerage logo, phone number, and website. Available in standard business card size or custom shapes.
A 12-month calendar in magnet form, with your branding at the top or bottom of the design. Available in tear-off pad styles and single-sheet annual calendars.
Standard business card dimensions on flexible magnet stock. Clients are far less likely to throw away a magnetic card than a paper one.
Stand out with magnets cut into custom shapes. Die-cut real estate magnets create instant recognition and reinforce your visual brand.
Simply complete and submit the online form below and we’ll review your specs and contact you with any questions.
Real estate magnets are printed flexible magnetic pieces featuring an agent’s branding, contact information, and often a calendar, headshot, or property imagery. The reason they remain one of the highest-ROI marketing items in the industry is simple: they stay visible.
A printed flyer or postcard typically gets glanced at once and tossed within minutes. A magnet, by contrast, ends up on the refrigerator, the side of a filing cabinet, or a metal whiteboard, where it stays for months or years.
Every time a client opens the fridge, they see your face and your phone number. When they finally decide to list their home or know someone who’s moving, you’re the first name that comes to mind. For brokerages and individual agents working in competitive markets, real estate fridge magnets provide a low-cost, long-duration touchpoint that complements digital marketing efforts.
Real estate magnets fit into several stages of the client relationship. Here are the most effective ways agents put them to work.
Place a stack of branded fridge magnets near the sign-in sheet. Visitors take one home, and your contact information stays visible in their kitchen as they continue their property search. For premium listings, a custom-shaped magnet with the property photo doubles as a memorable keepsake.
A personalized magnet calendar handed over at closing turns into a year-long advertisement in the new homeowner’s kitchen. Add the closing date, the property address, or a personal note to make it meaningful.
Real estate magnets are heavy enough to feel substantial in the mailbox, which improves open rates compared to standard postcards. Farming a neighborhood with quarterly magnets keeps your name in circulation and positions you as the local expert.
Send a custom magnet to past clients on the anniversary of their purchase. It’s a thoughtful touchpoint that reminds them you’re still active and available for referrals.
Magnetic business cards stand out at chamber events, charity fundraisers, and local sponsorship activities. They’re more memorable than paper cards and physically harder to discard.
Every real estate magnet from Rochester Magnet is built to order. Standard customization includes:
If you have a brand kit, send us your logo files and color codes. If you need design support, our team can recommend a template or refer you to a designer who specializes in real estate marketing.
Real estate marketing is a long game. Most clients don’t buy or sell on the day they first meet an agent. The window between initial contact and a transaction can stretch months or years, which means staying visible across that timeframe is the core challenge of building a sustainable real estate business.
Real estate fridge magnets address this challenge in three ways:
Magnets pair well with digital marketing. A client who has seen your magnet on their fridge for six months will recognize your name when your Facebook ad shows up in their feed, when they get your email newsletter, or when a friend mentions your brokerage. The magnet reinforces every other channel you’re already using.
Start by identifying your primary marketing goal:
Not sure which option fits your strategy? Contact our team, and we’ll recommend a configuration based on your audience and budget.
When stored on a refrigerator or other indoor surface, our vinyl-laminated real estate magnets retain vibrant color for many years. The vinyl coating protects the ink from moisture, light kitchen exposure, and routine cleaning. For magnets placed in direct sunlight or outdoor environments, we recommend UV-resistant lamination for extended color retention.
At minimum, include your name, phone number, email, and brokerage. Most agents also add a professional headshot, website URL, and brokerage logo. For calendar magnets, leave room for the calendar grid. Avoid cramming too much text onto the design: a clean, readable layout performs better than one packed with information.
Rochester Magnet maintains low minimums on real estate magnet orders, making them accessible for solo agents as well as large brokerages. You can order quantities suitable for a single open house or scale up to several thousand pieces for a farming campaign.
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