Outdoor Magnets: A Cheap but Effective Way to Market Your Business
November 6, 2025
It is really important for local businesses to get seen by their target demographic. After all, they have to face a lot of competition.
While online advertising is essential, there’s nothing quite like physical reminders of your brand’s existence — something to ensure that people remember you every day. How about using sports schedule magnets?
They’re useful, look good, and most importantly, can keep your name in front of your clients for the entire year. Since it doesn’t matter if it is football, baseball, basketball, or any other sport that people around you love, they’ll want to keep their team’s schedule at hand. That’s how your business’s logo and short message end up in front of their eyes for a significant period.
A sports schedule magnet is basically a refrigerator magnet. It is likely to feature a season schedule for a specific sports team.
Nobody keeps flyers or business cards for the whole season. However, when it comes to branded sports magnets, people love putting them on their fridge or a board.
Whether it’s a local high school season or a professional-level basketball battle, magnets are checked by fans multiple times. Thus, you get exposed to potential consumers over and over when they review the schedule. At the same time, you don’t need to spend anything to be marketed from spring to winter.
If you want to win the trust of locals, show them that you are intertwined with their daily lives. Sports are a great candidate here since every community is excited about them.
Regardless of whether it’s a local team, a school, or an out-of-town competition, your business will look like a participant in this extravaganza. Therefore, people will be more inclined to visit you when they need your products or services.
Do you know how cheap it is to order a batch of sports magnets as of today? You can manufacture a thousand of them for half the price it takes to place one outdoor advertising ad.
Alternatively, you can ask your local printing materials company if they manufacture this type of marketing merchandise. Besides that, you will not need to pay for anything related to them afterward. Once they are distributed, they advertise your small business.
No matter what kind of small business you run, sports magnets can be used in many ways. For example, a real estate agent can distribute them with direct mail.
To maximize visibility, place your magnets everywhere customers receive goods or linger: at festivals, markets, or inside product boxes and parcels. A magnetic surface provides a longer-lasting reminder than a simple paper insert.
You can print the schedules of local schools, clubs, or sports organizations on the magnets after collaborating with them. Share the printing costs – they get it for free, but your logo stays on the wall that every local family sees.
Add a magnet to a direct mail leave-in. Magnets are often the easiest piece for shoppers to quickly pick up and retain from a crowded display or pile of flyers.
Add a coupon or discount to a magnet.
Example:
“10% off this menu on the backside”
Nobody tosses them into the bin.
Give them for free when possible buyers visit your premises during campaigns, sponsorships, or sales.
Everybody loves free items, even more when they have information about their favorite team.
Some small business owners print sports schedules on one side and a mini calendar on the other. In that case, your magnet can open the door for impressions any time of year.
Main benefits:
As such, business calendar magnets and sports schedule magnets can become a potent marketing tandem for a local small business.
A compelling design is the most critical component. Here’s how to ensure your sports schedule magnets attract attention and fulfill their purpose:
Sports unite people, and your business can be a small part of that unity. By giving fans something they’ll actually use, like their favorite team’s schedules, you’re not just advertising—you’re building goodwill and brand familiarity.
When they need you, your name’s already filling the fridges of the entire town.
Whether you own a local café, a car repair shop, or an insurance joint, sports schedule magnets give your business instant recognition in your community.
In a world where everyone is competing to grab attention through digital ads, a sports schedule magnet is a breath of fresh air.
They’re practical, long-lasting, and represent local pride that keeps their power going even longer. They are one of the smartest tools for local business marketing. For a small cost, you get months of consistent exposure and a close connection with your community.
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Our magnet experts will help you get exactly what you need – custom or stock – in record time with great quality at a very competitive price.
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