Think about the last time you walked into a store. Did you notice any signs? Probably. But did you stop and look at them? Maybe you did, or maybe you just walked by. The best in-store display signs make you stop, look, and maybe even buy something.

If you own a store or work in retail, you want your customers to notice your signs and buy more stuff. That’s what good retail display signage is all about. In this guide, I’ll show you how to use in-store signage for sales so you can get more people to buy from you. I’ll give you real tips you can use today, not just fancy words or ideas you can’t try out.

Why In-Store Display Signs Matter

Signs in your store matter more than you might think. If you don’t have any signs, people might not know where to go or what’s on sale. They might get confused or even leave without buying anything.

But if you use the best signs to boost in-store sales, you can help customers find what they want, show them deals, and make your store look better. Signs are like helpers that guide your customers and help them decide to buy.

Here’s a remarkable fact: stores that use good signs sell more stuff. Some studies show that signs can help you sell up to 30% more! That’s a lot of extra sales just from putting up some paper or digital signs.

Types of In-Store Signs That Work

Not all signs are the same. Here are the main types of in-store signage for sales that really work:

1. Sale and Discount Signs

These signs tell customers about deals. They say things like “50% Off” or “Buy One, Get One Free.” These signs grab attention and make people want to buy right away.

How to use them:

  • Put them near the door or right where you want people to look.
  • Use bright colors and big letters.
  • Keep the message short and precise.

Example:

A clothing store puts a big red “SALE” sign at the entrance. Inside, more minor signs show which clothes are on sale. People see the sign and want to check out the deals.

2. Wayfinding Signs

These signs help people find things in your store. They say things like “Checkout Here” or “Restrooms.” They make shopping easier and less confusing.

How to use them:

  • Put them where people need to make a choice, like at the end of an aisle.
  • Use arrows or simple pictures.
  • Use easy words that everyone understands.

Example:

A big store like Walmart uses arrows and simple words to help people find what they need. This makes shopping faster and less stressful.

3. Product Information Signs

These signs tell people about your products. They explain what something is, how much it costs, or why it’s special.

How to use them:

  • Put them next to the product.
  • Use short sentences and bullet points.
  • Add pictures if you can.

Example:

A toy store puts a small sign next to a new toy that says, “Great for kids ages 6-10!” and lists the price. People can see right away if it’s for them.

4. Digital Signs

Digital signs are screens that show moving pictures or words. They can show videos, prices, or even news about your store.

How to use them:

  • Put them where lots of people walk by.
  • Change what’s on the screen often so it stays interesting.
  • Use videos or bright colors to catch the eye.

Example:

Some stores use digital signs at the checkout to show deals or new products. People waiting in line see the sign and might decide to add something to their cart.

How to Make Your In-Store Signs Work Better

Now that you know the types of signs, here are some tips to make them really help you sell more:

1. Keep It Simple

Don’t use too many words. People read signs fast, so make your message short and precise.

Tip:

If you’re saying “SALE,” just write “SALE.” Don’t add a whole paragraph.

2. Use Big, Bold Letters

Make sure people can read your sign from a few feet away. Use big letters and bright colors.

Tip:

Try out different colors to see which one gets the most attention.

3. Put Signs Where People Look

Put your signs at eye level or where people walk by. Don’t hide them behind stuff.

Tip:

Walk around your store like a customer. Where do you look? Put your signs there.

4. Make People Feel Urgent

Use words like “Today Only” or “Limited Time.” This makes people want to buy right away.

Tip:

If you have a digital sign, use a countdown timer for a sale.

5. Make Signs Interactive

Add QR codes or let people touch a screen to learn more. This makes shopping more fun.

Tip:

Try a QR code on your sign that links to a video about your product.

Real Stories: How Signs Help Stores Sell More

Here are some real examples of how stores use in-store display signs to sell more:

  • A grocery store puts a “Special Today” sign near the entrance. People see it and buy more of that item.
  • A shoe store uses arrows to guide people to the sale section. More people find the deals and buy shoes.
  • A bookstore puts signs with book reviews next to new books. People trust the reviews and buy more books.

These stories show that good signs really do help stores sell more.

What’s New in Store Signs

Signs are constantly changing. Here are some new ideas you might want to try:

  • Recycled Signs: Some stores use signs made from recycled paper or plastic. This is good for the earth, and people like it.
  • Augmented Reality (AR) Signs: Some stores use special signs that let you see a product in 3D or try it on with your phone.
  • Personalized Signs: Some stores use digital signs that show deals just for you, based on what you like.

How to Get Started with Better Signs

Ready to make your signs better? Here’s a simple plan:

  1. Look at your current signs. Are they easy to read? Are they in the right place?
  2. Find places to add new signs. Where do people get confused or miss deals?
  3. Make new signs. Use big, bold letters and bright colors. Keep the message short.
  4. Try out different ideas. Test new signs and see what works best.
  5. Go digital if you can. Digital signs are fun and easy to update.

Common Mistakes to Avoid

Here are some mistakes people make with signs:

  • Too much text. People won’t read a long sign.
  • Bad placement. If people can’t see the sign, it won’t help.
  • Old or dirty signs. Make sure your signs look nice and clean.
  • Not matching your store’s style. Your signs should look like they belong in your store.
  • Not updating signs. Change your signs when you have new deals or information.

Quick Checklist for Great In-Store Signs

Here’s a simple checklist to help you make the best in-store signage for sales:

  • Big, bold letters
  • Bright colors
  • Short, clear messages
  • Good placement
  • Sense of urgency
  • Interactive options (like QR codes)
  • Clean and updated signs

Final Thoughts

In-store display signs are one of the easiest ways to help your store sell more. They guide people, show off deals, and make shopping more fun. The best signs to boost in-store sales are simple, bold, and easy to read. They make people want to buy.

Take a look at your store today. Are your signs helping you sell? If not, try some of these tips. You might be surprised how much a small change can help.

Extra Ideas for Inspiration

If you’re stuck, here are some easy ideas to try:

  • Ask your customers what they think about your signs.
  • Look at other stores and see what signs you like.
  • Take pictures of your signs and see if they look good from a distance.
  • Try a new sign for a week and see if sales go up.

Wrap Up

In-store signage for sales is a simple, powerful tool. You don’t need fancy equipment or a big budget. Just use clear, bold signs where people can see them. Change them up when you have new deals or products. Make your signs work for you, and you’ll see more people buying from your store.

Good luck! Try some of these ideas today and watch your sales grow.