Is your business getting good exposure?

If you are not sure, you may be losing an opportunity to promote your business, eventually losing customers. And this can make a big difference when you are competing with others offering similar services.

For years, companies have relied on storefront boards, permanent decals, and printed banners to promote themselves. Of course, these tools still work. But they are no longer a flexible or cost-effective option. Many businesses are preferring smart tools like custom car magnets that are more flexible and offer better reach.

If you are new to them, you must be wondering how they can boost your marketing efforts. Well, this is what we are going to explain in this blog with their comparison with traditional business signs.

Let’s Understand the Shortcomings of the Traditional Business Signs First

 

High upfront costs

Big boards, metal prints, or engraved signs are costly. But they are not the only expense to worry over. Think about the cost of design, installation, and in some cases, maintenance. If you have to constantly change information, you might need to change the entire sign frequently, adding to your expenses of keeping these static signs.

Zero mobility

Billboards are static and serve only one location where they are installed. If that location sees a drop in customer traffic, your sign may not deliver any additional value.

Weather and age damage

Outdoor signs are eventually affected by sun, rain, dust, and pollution. They may look old and unprofessional through fading, peeling, or rusting over the years. When this happens, you have to repair or replace the signage, increasing the cost.

Limited audience variety

The traditional signs are generally seen by the same crowd. Sure, this can help with local branding. But it will also limit your expansion to a single location. Maybe you have more potential customers in other regions who never get to know about your services unless you expand to them.

 

Why Custom Car Magnets are a Game Changer

 

By this point, you must have understood the limitations of traditional signs. A custom car magnet can make up for those shortcomings due to the following benefits.

Turning your car into a moving billboard

Unlike traditional business signs that stay in the same place for years, custom car magnets turn your car into a moving billboard. They are attached to the vehicles. This way, your brand is noticed wherever the vehicle moves, whether it is on the road or at any parking spot.

The traditional signs can only be viewed occasionally, whereas the mobile business vehicle signage is exposed to diverse audiences at any given time of the day.

 

Low-priced and Economical

Custom car magnets are much cheaper compared to fixed signage. You do not have to hire an installer. Neither drilling nor special hardware is required. All you do is design the magnet, order it, and stick it on your car.

That’s why they are ideal for small businesses and start-ups that cannot afford big billboards, whether you are a real estate agent or a landscaping business.

 

Long lasting

The magnetic car signs are also long-lasting if they are well-maintained. This ensures months or years of exposure at a minimal cost. This is a significant benefit to businesses with a limited budget.

 

Portable and removable

You can remove these signs easily when your vehicle is not used during business hours. Or you need to use the same signage for other business vehicles. This also comes in handy when it comes to parking in areas that have signage restrictions.

This is something that traditional signs cannot easily adapt to. When it is printed and put in place, you are left with the same message until you buy another one.

 

Easy to update and reuse

In case you ever change your phone number, service list, or branding colors, it is cheap and quick to update your magnet. You just order a new set and change the old ones.

Quick updates will keep your marketing up to date and ensure that your old information does not impact your reputation.

 

No damage to your vehicle

Branding, be it permanent decals or painted, can cause damage to the surface of your car, especially when it comes to removing it. Even good-quality vinyl tends to leave marks or fade with time. The risks are eliminated with custom car magnets.

Magnets are sticky, and they do not leave any traces. Moreover, the paint of your car remains protected with frequent cleaning.

 

Greater reach to the audience

The reach of the static signs is quite limited. Magnetic car signs, on the other hand, are seen by a lot of potential customers at these places:

  • Parking lots
  • Highways
  • Traffic signals
  • Malls and marketplaces
  • Residential complexes
  • Office areas
  • Local events

 

This is a natural exposure that enlarges your audience without any additional cost or planning. You are basically using your day-to-day life as an advertisement time.

 

Making the Most of Your Custom Car Magnets

 

Keep the design clean.

Avoid clutter. Showcase one of your major services or messages, your business name, and your logo. Including a single phone number or web address.

 

Make the text readable.

Use bold font colors and contrasting colors so that the magnet can be read by people even from a distance.

 

Place it correctly

Attach the magnets to smooth surfaces, such as the doors or side panels, so they can be more visible and easier to hold.

(Also read: Creative ways to use custom magnets for your business)

Final Thoughts

Custom car magnets provide a smarter, flexible, and less expensive way of marketing your business. They are more effective than the traditional signs as they move with you, reach new customers daily, and are flexible to your needs without incurring an additional cost. However, it is important to take care of their placement, maintenance, and visibility.

If you are looking for a custom car magnet for your business, we have got you covered with our range of magnetic signs. Our car magnets are tailored to your needs and available at genuine prices. Let us know your custom car magnet requirements.